More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to "BoP." These.
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (paperback) download
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Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (paperback) book
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